Jonelle Williams Cosmetics

Brand Identity | Packaging Design | Pre-press Production

Our goal for this brand’s identity design was to infuse it with the vibrant spirit of their Caribbean heritage and emphasize the core values that matter most to them. Community building and support, the free exchange of knowledge, and the celebration of authenticity and individuality are at the heart of their brand ethos. They aspire to stand out boldly in the crowded market by being unapologetically themselves and becoming a beacon of empowerment and upliftment for the black community.